Arooj Zahid Ali

Digital Marketer

About Me

A highly skilled digital marketing expert in Lahore with a certified background in social media marketing, and WordPress website development. Bringing over four years of corporate experience in textile merchandising for global brands, now offering digital marketing services in Pakistan tailored for small businesses, startups, and eCommerce stores. Specializes in ranking websites on Google, creating content strategies that convert, and executing local campaigns that drive traffic and boost brand awareness. Ideal for those seeking affordable digital marketing in Lahore, freelance SEO consultants, or a reliable website designer in Pakistan.

Organizations

Unithreads Pvt Ltd
Belhasa Driving Center (UAE)
The GBO Group FZE
Monika Enterprises

Skills

Merchandising
Marketing
Vendor Management
Customer Service
Administration
Negotiation
Communication
WordPress
Social Media Marketing
Microsoft Office (Basic)

Work Experience

As a Customer Service Executive at Belhasa Driving Center in Dubai, I spearheaded customer relationship management, delivering expert support on product inquiries, pricing, and service availability through phone, email, and Microsoft Teams. I enhanced customer satisfaction by analyzing complaints, implementing effective problem-solving strategies, and ensuring timely resolution. I trained new staff on customer service protocols, fostering team efficiency, and compiled detailed monthly reports to drive service quality improvements, aligning with organizational goals.

As a Merchandising and Marketing Executive at The GBO Group (FZE) in Lahore, I drove business development, product sourcing, and vendor management with leading Pakistani textile vendors like Sapphire, Nishat, and Al-Karam. I managed product development, costing, and negotiations for international buyers, including Pottery Barn and Kiabi, ensuring timely delivery and quality specifications. I prepared client presentations, market research reports, and project status updates for senior management, enhancing export operations and customer satisfaction through strategic relationship building.

My Vission & Responsbility

My goal is simple: to help brands grow online in a way that actually works. With a strong background in textile merchandising, customer service, and now as a certified digital marketer, I’ve learned how to connect creativity with strategy. Whether it’s social media, Google Ads, or email campaigns, I’m all about building digital strategies that bring results more visibility, better engagement, and real conversions.

I believe digital marketing isn’t just about numbers; it’s about people. That’s why I focus on creating meaningful, user-friendly experiences that turn clicks into loyal customers. From local startups in Lahore to growing brands across Pakistan, I help businesses shine in crowded markets using smart content, strong analytics, and a bit of creative magic.

My responsibility? To stay ahead of trends, understand what your audience truly needs, and make sure every strategy aligns with your business goals. Let’s grow something powerful together.

Ambitions

Creative

Empowered

Driven

My Journey

My professional journey started in Pakistan’s thriving textile industry, where I spent over four years as a merchandiser for global home brands like Pottery Barn Kids. In this fast-paced and detail-oriented role, I handled product development, managed vendor pricing and negotiations, tracked production timelines, and followed market trends closely. These experiences helped me build a strong foundation in client communication, strategic planning, and brand execution — skills that still guide my work today.

As the digital world evolved, I saw the need to grow with it. I didn’t just adapt — I transformed. Fueled by curiosity and ambition, I earned a digital marketing certification and learned social media marketing, and content strategy. What started as upskilling turned into a passion for creating online visibility and helping brands build a strong digital presence.

Now, I bring the best of both worlds traditional industry experience and modern digital expertise. From e-commerce strategies to search engine optimization, I offer a hybrid approach that combines merchandising precision with marketing agility. My journey is built on learning, evolving, and delivering real results.

And the best part? I’m just getting started…